We're promoting fall tourism. It's one of the slower times of the year. We're focusing on different groups, and one of the key groups we're looking at are couples without children, because children go back to school in the fall.

We'd like to do a fall campaign. We haven't done one for quite a few years. We're trying to nail it down.

We are the nation's No. 1 spring-break destination for families. Orlando will have 18 million family vacationers this year.

We should be proud of all of our groups, they're great and that's what we should be focusing on.

We think the concept is great. It will be a lot of fun to see where it ends up.

If you remember, fall of 2004 spiked high for us. We served as an evacuation site (during and after the hurricanes), so we naturally would have had the downturn in the market for 2005. But, even with that, we did see the market softening in 2005. I don't think there's any one reason. But the hurricanes were on people's minds.