We're standing next to the busiest deli in town.

We've always tried to have the thing that people want.

Every time we got hit, I just kept going.

Each baby step we took was within our budget.

This is a destination store now.

I lived in Dallas, and it's a big city, but you can jump on any freeway and drive in any direction for about 30 minutes and you are in the country - open space, wide open, very open, nothin' around.