We're talking about a small slice of the movie-viewing public. But it's a growing audience.

Apple knows that even with this Intel chip switch, it's not going to go around talking about chips and what's inside the box. The company builds on the differentiation it's already found from its software, which combines with the design of the machine.

Apple's shipment numbers do not represent a clear picture of the company's opportunity.

We are starting to see the growth of companion devices that sit side-by-side with the desktop systems. It is looking more likely that this is where Linux will find a place.

What's new is that someone built a whole operating system, not tools or subsystems.

Organizations are looking for ways to cut costs.