We're very careful not to place any beer advertising where the audience is a majority of people who are under the legal purchase age.

As the FTC noted in its recent review of 2002 advertising, illegal underage drinking continued to decline in spite of the increase in alcohol advertising that accompanied the introduction of several new brands that year.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

some ice for cold beer.

It's a place where people make the mistake of doing advertising that is really entertaining, but really has nothing to do with their brand, so people remember the entertainment but they don't remember the brand at all.

Yahoo! is embarking on a major transformation. The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers.