We've been looking at this for a little while. We did focus groups with fans, and they wanted to be able to see options. This is an industry standard.

The main focus of All-Star weekend is the fans. Once you step onto that court, you want to put on a good show for them. I got open on a lot of breaks, got some easy dunks and from there, got some outside shots.

They always have the option to buy a less expensive seat.

It enables us to reach a broader audience. The rationale is that people consume the team in different ways. Some watch the games. Some others watch lifestyle programming.

We're excited about the excitement and energy (Lamont and Tonelli) bring. They're there to celebrate the game day, not just the game broadcast.

The fact is, yes, our customers are important, ... We do listen to our fans. We do survey our fans. And we do try to connect with them. I'd be the first to tell you that we clearly need to do a better job at that. That starts with me and any contact we have with our fan base.