We've had them up since the second week of January and now they're going. Next to Christmas, this and Mother's Day are our next biggest selling days.

It's always nice to sell a little love in the world.

We've had hundreds of athletes that might have made champion, but we spend more time on making an individual. The focus on building young men has made a difference. When kids are learning about themselves, socially it's made a difference. It's one of the more memorable experiences.

The biggest surprise to us this year was the late-season surge in the week before Christmas. This occurred at a time when we usually see a pronounced drop-off in purchases. Instead, we saw a 57 percent growth surge driven by people buying online and picking up in stores as well as the commitment by online merchants to deliver in time.

We swam seven miles a day over the Christmas break. That's the way we tallied it.

Now maybe we'll bring the Beach Boys to Atlantic City for a Christmas show.