We've spent more than $150 million to upgrade to a digital HDTV signal. And the cable operators are using the HD signal to get people to switch to their more expensive digital cable package.

Sounds like a good argument. But the problem is that it is a free over-the-air signal if you want to receive it free over the air. But if you prefer to receive it in a more convenient fashion (via cable), you pay for it. Right now, we don't get any of that money.

It's not clear how cable operators could insert a label,

Cable and satellite operators are well positioned to increase revenues through the incremental bundling of a variety of new services, including wireless services, business services, IPTV, and personalized content.

The people who are helped by this are the UHF stations that are not highly rated. What the cable operators would have liked would have been to take only the more popular stations, keep them on cable and jettison the really obscure stations.

I think it's safe to say they're (cable operators are) looking at it very, very seriously. There is definitely activity out there.