What convinces is conviction. Believe in the argument you're advancing. If you don't you're as good as dead. The other person will sense that something isn't there, and no chain of reasoning, no matter how logical or elegant or brilliant, will win your case for you.

Lyndon B. Johnson

Lyndon B. Johnson

Advancing Argument Believe Brilliant Case Chain Conviction Dead Elegant Good How Logical Matter Other Person Reasoning Sense Something Will Win You Your

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