What I have found is that West Virginians are proud of their state and its heritage. They want to show it off.

It's good to be proud of your heritage and your culture, but pride can be perverted.

The objective of the NIT is to restore its heritage as a meaningful postseason tournament.

Anytime Ohio State is winning, people want it, wear it and display it.

People really enjoy displaying their pride in their school. It helps get people involved in their local universities. The kids have a good feeling about displaying a certain school, and it might even encourage some to want to go to college.

The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers,