What I want is the general betterment of pets. No-kill is a part of that. I'd like to see that policy enacted at all SPCA-type organizations around the country.

I just don't like being overweight.

With a private company, you've got to get into who's investing and what's the balance sheet like. So going public is a positive thing from the perspective of the sales organization.

You don't want to go around willy-nilly suing news organizations. That's probably self-defeating.

What this case highlights is the need for organizations with strong brand reputations to protect and become more vigilant against this sort of malicious activity.

In the first few years it was kind of like the Wild West. Organizations changed the way they documented policies, processes, and procedures, but not necessarily in a logical manner. What's happening now is that organizations better understand the kinds of documentation procedures that work — there are a lot of successful templates out there.