What is right may not make you popular; what makes you popular may not always be right

Everybody's private motto: It's better to be popular than right

This is a very important decision, and we want to try to make sure we make the right choice.

It's not about making the right choice.
It's about making a choice and making it right.

It's not about making the right choice. It's about making a choice and making it right.

We kill people who kill other people, because killing people is bad.