What makes a man a 'sophist' is not his faculty, but his moral purpose. (1355b 17)

Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art.

The duty of rhetoric is to deal with such matters as we deliberate upon without arts or systems to guide us, in the hearing of persons who cannot take in at a glance a complicated argument or follow a long chain of reasoning.

tired and inane rhetoric.

I was shocked at how clear it was. There's no rhetoric or static in between.

Histories make men wise; poets witty; the mathematics subtle; natural philosophy deep; moral grave; logic and rhetoric able to contend.