What the success of America Online has to be is to generate additional advertising revenue. They can only up the subscriber fee so often.

Generally, it's going to be the same amount of advertising. We've got a similar number of key sponsors and similar number of major sign elements.

The idea that the brand essence can come from anywhere brought a lot of energy to us. It made advertising a practice, not the be-all and end-all, and it gave credibility to our strategic planning people as more than tacticians.

There is no such thing as a permanent advertising success.

We've always felt that no other agency could match our creative strengths in retail advertising, and this year's continued success at RAMA is a testament to our ability in marketing leading retailers.

America Online customers are upset because the company has decided to allow advertising in its chat rooms. I can see why: you got computer sex, you can download pornography, people are making dates with 10 year-olds. Hey, what's this? A Pepsi ad? They're ruining the integrity of the Internet!