What they'll be marketing to Wall Street is asset value and growth potential.

Despite increasing ad spend and year-to-year growth in the value of search engine marketing, we are likely nearing a pricing plateau as advertisers near their maximum efficiency.

We believe interactive media holds significant growth potential as marketing budgets and consumer acceptance continues to shift to interactive.

It has the potential to be the biggest [marketing] event that we've done.

Don't let anybody shock you into this being groundbreaking. It has more marketing value than anything else. It gives the incentives for people to put $100 grand in those accounts. It's a customer access issue.

I look at it as smart growth. Smart marketing. Is there a case to be made that we're too many places and we're too many places too fast? There probably is. But at the same time, there's not a seat to be had in the house, and people are tuning in all over the country. So you can't argue against it, either.