What this truly is, is a publicity stunt meant to repair a faltering public image.

This is a desperate attempt to remake their faltering image.

It is a diversionary tactic. Wal-Mart understands that they have a growing public relations disaster on their hands. American people are looking at a company with $10 billion in profit and $285 billion in sales that makes excuse after excuse about why it can't provide a living wage and health care to its workers.

Wal-Mart's proposed changes are clearly designed to try and salvage a faltering public image, rather than make substantial changes to improve health-care benefits for its employees.

Stuck in the midst of a public relations quagmire that no other company faces, Wal-Mart realizes that it must change its faltering public image to ensure its future success.

I couldn't sacrifice my heart for a publicity stunt.