What we're finding is that this younger demographic is not sitting in front of the television watching commercials.

We weren't concerned about what GM was doing. We were concerned with what the consumers were doing.

We weren't concerned about what GM was doing. We were concerned with what the consumers were doing. This is one of those great rivalries — two sports cars coming out — and we thought the best way to get our message out was to offer a comparison.

It's never a good sign to see fewer companies writing in New York. As the number of companies lessens, potentially the costs could go up.

I did one television interview I remember, and I just knew that there would be an opportunity there, ... It was pretty clear that they felt, 'Here is a black man who can talk, so why don't we take advantage of it?'

There is a much bigger [ad dollar] pie out there than the money already being spent on Hispanic television.