What Wonder understood, that Otto did not, is that if your idea spreads, you win,

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,

Passion isn’t project-specific. It’s people-specific

Finding new ways, more clever ways to interrupt people doesn't work,

Give up control and give it away, ... The more you give your idea away, the more your company is going to be worth.

If a lens makes a penny or a nickel or a dime a day, it doesn't seem like much until there's a million of them.