When I saw that study I was not convinced of the significance of the failure of the monkeys. There are many ways for an experiment to fail and most failures are not scientifically interesting. I immediately thought: we could do that in starlings.

This is an industry that has come of age. Time-shares have become a mainstream product.

These trophy hospitality brands give credibility to the time share industry and the product. There is a value proposition to time share.

Even if you come to this conference as a hotel investor or an institution who wants to learn about the hotel industry and do not consider yourself interested in time share, you will want to understand this product because it has become a part of the mix.

This is especially true in a destination like Orlando, where our industry is extremely competitive. If you want to have employees who are fully engaged every day, you have to have them rest assured that their families are being taken care of.

I think the marketplace dictates what companies have to offer.