When I write, I keep the family audience in mind. I ensure there's no vulgarity, as families are coming into the theatres, and there's no blood and gore because of the kids. There is a set of people who doesn't like my cinema, but there's a bigger group that likes the kind of movies I make.

My audience loves seeing me pump large amounts of money into action and sets. And it works. I'm not saying that films made within a budget are wrong. But when audiences come to see my film with their families, I guess they are spending at least 10 per cent of their monthly income. I don't want to cheat them.

Seven out of my nine films were hits. 80 per cent of the audience loves my films; the remaining 20 per may be right in their opinion, but that doesn't make me wrong. If I try too hard to woo them, I'd be cheating my core audience.

We are of the view that Indian movies spread obscenity and vulgarity. These (Indian) movies cannot be watched with family members and as such we will be opposing their exhibition in Pakistan.

I write novellas because I don't like loose sprawling prose.

I write with teenagers in mind.