When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer.

Marshal Cohen

Related Quotes

You can't sit around and say it was the absolute hot item of the season because there wasn't enough of it around.

— Marshal Cohen

AbsoluteHotItem

When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week.

— Marshal Cohen

CentsConsumersExtra

Consumers traditionally barreled through and absorbed higher costs. But it's now no longer just their wallet that's being affected; their emotions are being affected.

— Marshal Cohen

AbsorbedAffectedConsumers

Image has become important again for the teen consumer â€” and particularly for the young adult male. This is a generation that never even knew what a suit was, let alone saw their parents in one. They have discovered the suit.

— Marshal Cohen

AdultConsumerGeneration

The trend is migrating outward.

— Marshal Cohen

MigratingOutwardTrend