FastSaying

When it comes to women, there has been a tendency to define women in sports in the context of their relationships - they watch games because their husbands watch. They're interested because their kids play a sport. They buy tickets to a sporting event because it's a way to spend time with family.

Indra Nooyi

Indra Nooyi

BecauseBeenBuyContextDefineEventFamilyGamesHusbandsInterestedKidsPlayRelationshipsSpendSportSporting EventSportsTendencyTicketsTimeWatchWayWomen

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