When Pinterest works well, it helps you find things that are meaningful to you. We want to build a system that helps you do that.

We want the average person to use it and think that it makes the experience of using Pinterest better.

When you open up Pinterest, you should feel like you've walked into a building full of stuff that only you are interested in. Everything should feel handpicked for you.

We're trying to do something so that when the average person uses Pinterest, it has to make the service better.

I use Pinterest for everything. Book collections, trips, hobbies. It's all there. I planned my wedding on it. When I had a kid, I planned all his stuff on it. So it was nice to discover that I wasn't the only one.

I was obsessed with this idea that these things that you collect, they just say so much about who you are. I can't say it came from hard-nosed business analysis... It was just something I really want to see built.