When studios start telling me why a particular film project won't work, I remember 'Rocky.' I remember that the biggest success Bob Chartoff and I have had was a film nobody wanted to make.

I remember when 'The Right Stuff' opened in Hollywood. I got dressed that morning and drove my car down to the theatre that it was playing on, thinking that there would be mobs of people outside. When I looked, there was nobody there.

Every film I do, I'm involved with from the very conception of the project.

If you look at successful studios, they're the ones with stabilized management.

More money has been lost trying to imitate 'Rocky' than 'Rocky' has made.

I remember telling the head of Warner Brothers that if they'd just make a video for 'Ol' Red'... and if it didn't work, they could drop me from the label.