When the initial effort of political and business leaders to influence public opinion on an issue is to threaten rather than to engage and persuade, they further arouse public opposition rather than win support.

Business leaders shape public opinion.

When political and business leaders tell the public - any public - 'We don't trust you to make the right decision' - they prejudice that electorate against the very proposals they want it to accept and undermine public confidence in themselves.

Leaders are responsible not for running public opinion polls but for the consequences of their actions.

Whoever controls the media, the
images, controls the culture.

Stereotypes should never influence policy or public opinion.