When they make their contracts, the auto suppliers now assume that auto companies will pay less each year.

He [Ward] focused on the high-end of the market and neglected the low-end shares.

It's time for automakers to tighten their belts and look for areas of inefficiencies and redundancies. They need to review what discretionary items can be eliminated.

There are not so many people that can actually qualify for zero-percent financing, ... But the incentives get them into the dealership, where they might get something else.

His experience and credibility with the Street is not easily replaced.

If they don't get their sales up, it's not going to be enough. There is going to be ongoing restructuring.