When we approach other clients, we can show them we can handle an event of this magnitude. What could be better then being able to highlight working with an organization like the White Sox?

This is something I approach delicately with my clients.

This (bust) is a very significant event. The multinational approach was really important.

We did some small work for them in the past, and they liked our work. We've done about 50 items for them for opening day.

We're receiving national attention. What a rush. It was so exhilarating. People from everywhere were watching and saw our work. It's great to be a part of something like this.

We have worked around the passionate way that Italians approach all things, good and bad ? the way they drive, the way they eat and the way they dress. We will have a very energetic show. There will be a lot of speed. Italians love speed.