When we first bought the company, there was the stigma attached to the UFC, ... At that time we were out trying to talk to venues. Venues weren't even interested in having the UFC there. MGM, Mandalay Bay, a few out in Atlantic City. We had to go in and get people interested in hosting UFC events.

Dana White

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When we first bought the company, the only thing we ended up buying was the name, ... This guy had stripped it down and sold everything away. The company was in a lot of trouble. Basically, they were on their last show.

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There are a lot of things going on with the company that a lot of people are unhappy with.

— Dana Weaver

The company is likely to report another quarter of record bookings incrementally, driven by strong demand from Asian subcontractors.

We believe that this company has hit on a great idea and a great Web model.

— Craig White

The long term picture and the potential for the company to be acquired is probably more relevant to the share price at this point.

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