When we first uncovered the creative genius of the underground skateboard mentality of 'Jackass,' we knew it would resonate with our young adult audience,

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.

Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV.

We knew that Nick's personality and comedic style would connect with our audience in a huge way,

Because our audience is experiencing content in so many places these days, it's important not just to be a television company. One hopes the brand is powerful enough that your content is recognizable everywhere.

The number of people exposed to videos under our umbrella is greater than it's ever been, We view the two as very tethered together.