When we raise these rates, people will use less. That's a goal we want to achieve.

The contract will make him the highest-paid athlete in the history of Converse. One of the things attractive about the Converse offer was, in addition to the financial aspect, he is going to be the face of this brand.

I think there will be a lot of factors that will go into it, but having a chance to play for a championship is certainly going to be important.

If it takes in 30,000 people, the queues will be very long and buying lunch would take a very long time,

People will still buy beef, pork and chicken.

People will believe anything they want to hear. Something's going to happen, just not for everybody.