When we watch cartoons, much of the background music is classical, such as the William Tell Overture, ... Once the audience hears some of the songs we've selected, they'll say 'Yes, I know that song!'

The Academy is designed to create the ... music festival experience year-round by bringing together gifted musicians from the Fox Valley area.

I want each student to reach beyond what they thought they were capable of,

I want the program to be both rewarding and exciting for my students, ... And the students have to possess the want of a challenge.

This really starts to talk about the ability to build relationships with consumers. It's no longer just a broad blast of emails that are going out, but it really becomes more focused on what you're trying to market to particular consumers or segments of your install base. And it really is focused on two-way communication. So if the consumer comes back to the Web site and expresses interest in certain products by looking at those, you want to re-market to those customers regarding the products that they expressed interest in.

It gets the students to understand they're not the only Christians out there. There are other believers in the area.