When writing for a mass audience, put a fact in every sentence.

He's been wanting to do this forever, ... Mike began writing in sixth grade.

Obama's drone program, in fact, amounts to the largest unmanned aerial offensive ever conducted in military history: never have so few killed so many by remote control.

The use of drones is rapidly transforming the way we go to war. On the battlefield, a squad leader can receive real-time data from a drone that enables him to view the landscape for miles in every direction, dramatically expanding the capabilities of what would normally have been a small and isolated unit.

The use of drones is rapidly transforming the way we go to war. On the battlefield, a squad leader can receive real-time data from a drone that enables him to view the landscape for miles in every direction, dramatically expanding the capabilities of what would normally have been a small and isolated unit.

I can reach the mass audience if I come from different perspectives on every song.