When you can type a few words into a search engine and land on your topic - or when you can scan a Shakespeare play for specific words or symbols - what opportunities might you miss to expand your thinking in unexpected ways?

I'd rather have a search engine or a compiler on a deserted island than a game.

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.

Good SEO is the one that brings quality traffic to your site, not just to increase the traffic of your site.

There are excellent public interest grounds to have a search engine whose rankings are transparent.

There's nothing that cannot be found through some search engine or on the Internet somewhere.