When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.

You'd have to be very careful how you do this so you don't set off a stampede into another product that would just cause a secondary shortage in that.

We're trying to create a better world, not a perfect one. It cannot ever be perfect.

If we can move together as a species, I think that there is a possibility that we can make the world a better place.

Brit + Co tries to help women understand that they are creative and give them all sorts of opportunities to try their hand at something creative. We want it to be as easy as possible to start. If that means you uploading a pattern to Spoon flower and make wallpaper, that's great. You made it!

You always want to try to make something new, and, of course, America is the world leader in economics today.