When you're dealing with a new platform, the real trick is just getting the game running.

I want content that is relevant to my life, that is relevant to me, that is set in the real world.

Gamers both demand and deserve novelty. They need something new. As a game developer, one of my rules is there will be at least one thing in every game that I worked on that no one on the planet has seen before.

I think there's always room for more innovation and new things.

The concept of emergent gameplay is really exciting. That's when players are really crafting their own experience. So if you're clever and creative, you can do things that even developers of the game didn't know were possible.

We're not going to do a Facebook game aimed at 35-year old women about farming.