When you're young, you're fearless and more creative, more of an outsider.

We knew that to reach young guys we had to use humor, so the 'news expose' creative concept fit with our objective. Having the resources and experience allowed us to create compelling entertainment that speaks right to AXE Shower's target.

The media is looking every season for a designer to tell a story. I have a long story I have to tell, continuing fluently year after year.

Once I'm committed, I'm unafraid of the outcome.

I get a kick out of being an outsider constantly. It allows me to be creative. I don't like anything in the mainstream and they don't like me.

A lot of people have said we're too young, but that just means we're fearless. And that's something our coach has instilled in us.