When you're working with a series that's as interesting as one about polygamy, you want to make sure it raises people's curiosity.

One of the things they have got to do _ we've got to plead for _ is to make sure that when these hospitals get evacuated, the National Guard or somebody is there putting major security around these hospitals, or they're going to get ransacked. And it's going to make a bad situation even worse.

Once in a while you'll get something like the Wedding Crashers trailer. It gets more people to see the trailer and interact with it in a way they've never been able to before.

It's a natural evolution. Some of the best ideas are collaborative.

By setting it up as a tour, people can spend 10 to 15 minutes with the application if they want. There are 15 scenes covered from the last season and they can experience it in a variety of ways.

This is the kind of thing that a lot of folks talk about. If you're really going to put video online, let's make an effort to create things that are crafted specifically for the medium.