Where the gaming world is going - and certainly Activision proved it by hiring me - is being willing to push and bend and move in a new direction of actually capturing the character and storytelling.

Audiences grew to like this duality of feeling, where you're both championing a character and you're revolted by them.

As a producer or financier, you are going to go where you get the best bang for your buck.

It was a short distance (to move), but with a lot at stake, ... And it certainly proved to be the right decision.

It takes stamina to get up like an athlete every single night, seven to eight performances a week, 20 weeks in a row. And there are many young performers who only learn their craft in the two minute bits it takes to film a scene. You never learn the arc of storytelling, the arc of a character that way.

I'm not going to make general comments about the British press.