While I personally believe strongly in the philosophy and ideology of the Free Software movement, you can't win people over just on philosophy; you have to have a better product, too.

I am an optimist, and I believe that people are inherently good and that if you give everyone a voice and freedom of expression, the truth and the good will outweigh the bad.

We're not done yet, but two things WordPress has been able to exemplify is that open source can create great user experiences and that it's possible to have a successful commercial entity and a wider free software community living and working in harmony.

For me, it always comes back to the blogger, the author, the designer, the developer. You build software for that core individual person, and then smart organisations adopt it and dumb organisations die.

It seems like the web, particularly software as a service, provides ample opportunities for you to flourish economically, completely aligned with the broader open source community.

We focus on two things when hiring. First, find the best people you can in the world. And second, let them do their work. Just get out of their way.