Winning isn't everything, but it beats anything in second place.

Second place is just the first place loser.

I'd love to say second place is great, but it's not.

What, do you think I'm here to be second place, brother?

There is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge.

I'm going to show the difference between the champ and second place.