Winter gets long. We're trying to offer something fun in the middle of it.

Each year we try a different adult event for the city.

It will be busy in here all day long. It's fun.

It's crazy there, and people are driving around kind of like they do in the big mall areas trying to find parking.

What I'm trying to do is show that you can come to one of these things and have fun. It doesn't have to be an upper-class, big city thing.

We're trying to do everything better. We make sure our guys are excited and having fun and enthusiastic and playing smart. With that usually comes victory.