With all the risk out there, it will be too risky to go much bigger.

The promotion will reduce promotion and advertising spending for the film, potentially limiting risk and heightening the probability the Lions Gate will reach [fiscal-year sales forecasts].

Today's numbers show that consumers are not very optimistic about the economy. As a result, we will see consumer spending reduced until we see some relief on energy prices. If we don't get some relief, it looks like it will be a very weak holiday season.

It suggests the drag on the economy from the trade deficit in the third quarter will not be as great and could help revise up third-quarter GDP a bit,

I definitely put it over (Juarez) and gave it some force. You run a lot of risk by doing that. So it made me a little nervous.

We are looking at billions going out there. It will be certainly hundreds of millions of dollars at risk.