With free e-mail, the more accesses there are, the more money they potentially make from advertising sales, so they don't put that much thought into the design of the system for security.

I think adding Common Short Codes to print advertising is the best option. A user just has to send a text message to get an SMS message with embedded link back to a Web site.

[Sites often get hacked simply because they present an opportunity for vandalism and not because they espouse any ideology or cause that an attacker may oppose, said Ira Winkler, president of the Internet Security Advisors Group in Severna Park, Md., and author of a book called Corporate Espionage.] To a hacker, you're just an IP address, ... You get hit because you let yourself be an easy mark.

Traditional systems are meant more to protect their dollar invested in making sure they deny unauthorized users access because that saves them money,

These are not your average hackers. They're highly skilled people who try to find holes in commercial software.

When the security manager found out, he went through the roof.