With Ruby being brand new, the small things are the most prominent problem. We feel a little more like landlords than residence hall staff right now with the number of complaints about faulty plugs and card readers.

Mike White

Brand Feel Landlords Problem Prominent Ruby Small

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Dr. Ruby himself came by during move in and he loves the hall.

The purpose of making people feel uncomfortable is to play with their preconceptions.

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Once we understand profitability, we as the brand owner become much more involved in negotiating terms and conditions with landlords, and we start looking at opening new stores.

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With a strong personal brand, you become the only option in the eyes of your ideal customer.

— Amber Hurdle

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I can be really annoying, but I also feel like I'm a nice person.

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