Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered.

Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible.

I can't dictate to George W. Bush.

As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s.

Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.

An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually.