You can get inspired from a magazine, yes, but you can also be inspired from a website, from a street-style blogger, from what people post on Instagram.

Instagram was initially launched as a community for artists and photographers.

I know how I shop and how I am inspired to buy things, and the majority of it is from Instagram. I look at people like Yasmin Sewell and Leandra Medine from the Man Repeller, as well as the countless models that have really cool street style, for inspiration all the time.

There's a curiosity about what magazine editors do, the behind-the-curtain experience.

This is so cliche and cheesy but so true - seeing how happy people get if you A. give them a beauty product or B. give them a tip that works. There's such joy in finding a good beauty product.

The thing about Instagram and fashion is that is has absolutely taken down the sense of the velvet rope and has pulled the curtain aside on the entire experience that used to be for a select 100 people in the world. Now it is there for millions of people to consume.