You can leverage the heck out of your equity.

Once the brand is established, we expect to leverage the brand equity to launch other products like dairy, horticulture products, among others.

My basic belief is you need to ride the horse in the direction that it's going,

Lenders have been willing to lend up to seven times EBITDA but won't increase leverage unless there has been an increase in earnings - either the owners must have cut costs or grown the business.

Heck, ... they want to go for it, we'll go for it.

Unions are about the collective leverage, the power of numbers versus the power of capital.