You can take all the sincerity in Hollywood and place it in the navel of a fruit fly, and still have room left for three caraway seeds and an agent's heart

You can take all the sincerity in Hollywood, place it in the navel of a fruit fly and still have room enough for three caraway seeds and a producer's heart.

An associate producer is the only guy in Hollywood who will associate with a producer.

It's set in a suburb of Cincinnati. But we're actually shooting at Sunset and Gower (in Hollywood).

Hollywood wants to put a mark -- sort of like a mark of the beast for video content -- that says that this is MPAA (Motion Picture Association of America) content, and we want to control what you can do with it.

I think the brand mark would be sincerity,