You can't run a business or anything else on a theory.

You cannot run a business, or anything else, on a theory.

You cannot run a business, or anything else, on a theory.

You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.

The worst disease which can afflict business executives in their work is not, as popularly supposed, alcoholism; it's egotism.

It is an immutable law in business that words are words, explanations are explanations, promises are promises-but only performance is reality.