You can’t afford not to manage your brand.

Does your marketing promote the difference between good and bad or better and best?

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

The only way to have great customers is to be one.

A new offering is not necessarily always an improved version of an old, but sometimes it could be re-launching of the same product with an attractive packaging by doing lots of advertising.

Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.