You could write the best book in the world but if nobody knows about it, it is nothing

Lifting lives, 140 characters at a time.

Treat your entire audience with the same level of care.

Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.

Social media is an advertisement for the superficial extroverted self.

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously.